This late season sportive is set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley. 

Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the event the route is set in an area of the country labelled the "Hop Shires".

Riders will register behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

Date: Sunday 31st August 2025

Event Type: Road

Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

Half Pint - 60km (37 miles)

Full Pint - 85km (53 miles)

Entry Fee: Half Pint £30 / Full Pint £37.50

Registration open: From 8.00 am onwards

Start Time: 9:00 am onwards

Entry on Day: Yes, if the event is not sold out. Please enquire beforehand.

Also, see our Terms & Conditions.

WHAT'S INCLUDED

• Event centre facilities and parking
• A bottle of Wye Valley's finest beer
• Mechanical support
• Medical support
• Full route marking
• Rider public liability insurance
• Refreshment stops en-route
• Pick-up wagon
• Event photography 
• BBQ and refreshments for sale at the finish