This sportive starts and finishes from one of the best and most innovative award-winning breweries in the Midlands based on a farm just outside Alcester. The Purity Brewing Co Sportive will wind its way around the beautiful Warwickshire countryside and pass through beautiful villages. With two distances of 34 miles and 52 miles, this sportive is for everyone!

Date: Saturday 13th September 2025

Event Type: Road

Event HQ: Purity Brewery, Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire, B49 6JF

Half Pint - 55km (34 Miles)

Full Pint - 85km (52 Miles)

Entry Fee - Half Pint £30 / Full Pint £37.50

Registration Opens: From 8.00 am

Start Time: 9.00 am onwards

Entry on Day: Yes, if the event is not sold out. 

Also, see our Terms & Conditions.

WHAT'S INCLUDED

• Event centre facilities and parking
• Complimentary can of beer at the finish
• Mechanical support
• Medical support
• Full route marking
• Rider public liability insurance
• Refreshment stops en-route
• Pick-up wagon
• Event Photography 
• BBQ and refreshments for sale at the finish